10 The Biggest Digital Marketing Trends You Can’t Ignore in 2021

0

Last Updated on December 3, 2021

The beginning of the year is a perfect time to start planning your online marketing strategies for 2021. As you know online marketing is way more effective than offline. Besides, it allows you to reach a large number of people at the time, choose your target audience and show your ads to only those who are potentially interested in your product.

There are a lot of other advantages of online marketing, and when we talk about trends, it’s essential to mention social media and SEO. Whether you have started planning or want to start, here we have collected 10 the biggest digital marketing trends which you can’t ignore.

Here you are going to find the latest hottest digital marketing trends along with examples and statistics which will help you to develop your marketing strategies this year.

 

1. Influencer Marketing

Influencer marketing is a type of ‘word-of-mouth’ advertising method widely used by brands around the world. Companies find influencers and pay them for sponsored posts and videos. This way influencers earn thousands of dollars by recommending some product or service to their followers.


Since influences with millions of followers aks too high price for their sponsored posts, medium and small companies find micro-influences and ask them for the ads. This is a perfect way of connecting companies with a tight budget and influencers with micro-influencers interested in earning money.

Even a person with about 50k followers on Instagram can be a perfect choice for a brand if the influencer has a proper audience. For example, it may work for a small sports brand: it is better to pay a rising influencer with 30k followers, then a popular influencer asking 20 times bigger than their budget.

 

2. Artificial Intelligence

Artificial intelligence plays a vital role in today’s digital marketing and business. With the help of artificial intelligence, companies can utilize data from social media, analyze customers behavior and their search queries.

This way, a business owner can understand how consumers find their products and services. Also, AI allows to reduce costs and analyze sales more effectively.

artificial intelligence

Numerous studies proved that by the 2021 year 85% of interactions with consumers would be made without a human.

Here is a chart showing the benefits of artificial intelligence for business:

Artificial intelligence gives birth to another digital marketing trend chatbots.

 

3. Use of Chatbots

These days many companies found automated messages and bots useful for their customer service. When you have an issue with any company, you want to send them a call or message, and be heard.

There are many reasons for using chatbots, among which are experiencing long waiting time when you talk to a customer support representative; besides, companies should pay money all their customer support. Here are other potential advantages of using chatbots:

With the growth of artificial intelligence lately, chatbots improved their ability to hold the conversation and answer simple questions like a real human being. However, it’s still quite challenging to predict as many customers questions as possible. Brands can set a bot who keep their customers satisfied. Just like a chatbot “Julie” by Amtrak saved the company about $1 million in customer service email costs.

 

4. Video Content

Latest studies by Forbes shows that YouTube is America’s most popular social media network with over 73% of engagements. It means that more than half of people living in America is watching videos on Youtube.

However, Youtube is not the only site to use videos; you can incorporate videos into other social media strategies for Facebook, Instagram, and others. A video is a better way to convey your message and engage more people with it. Besides, Instagram and Facebook launched their features allowing users to watch live videos.

For many companies, inbound marketing is the number one priority. And producing amazing content for your blog every time can improve SEO and boost engagement. So that, use videos as interactive content for blog posts to increase time visitors spend on your site.

Forrester has another research showing that one-minute video is worth 1.8 million words. Many companies can use live video for product reviews, showing workers and manufacturing processes, “behind the scenes” of events, unpacking of products, demos, tutorials, and more. People would rather watch a video than read an article about the same thing.

 

5. Social Media Stories

Talking about live videos, stories is a visual content which lasts 24 hours and then disappears. Initially, it was created by Snapchat and then, copied by Instagram, Facebook, Youtube, and even LinkedIn. Since that time, it was turned into a big digital trend for social media users.

Due to Brandwatch infographics, 300M people watch Instagram Stories every day! Besides, about 20% of users swipe up to follow links attached to the Stories which is a perfect opportunity for the brands to drive traffic to their websites and increase sales.

Why are Instagram Stories so successful?

  • fun and engaging;
  • allowing to sneak peek for people you like;
  • easy to create and share;
  • disappear in 24 hours.

Knowing the facts and statistics, it’s important to use Stories for your business in 2021.

 

6. Visual Search

Visual search is growing in popularity and is already used by many brands. With visual search, you can upload an image and search to get similar or specific results. Google has this feature for years, while many businesses realize it can be used for their consumers.

For example, a favorite online store Asos allows you to upload an image of an outfit in order to find similar clothes on their app.

Pinterest is also using visual search successfully. They came up with Lens features which let you snap a photo of an item and easily find where to buy it online, (or similar find similar products).

Google Lens is another fantastic tool with surprising features. It allows you to do the following things with a photo:

  • learn about plants and animals;
  • find similar clothes or home accessories;
  • identify landmarks and buildings;
  • save phone number and address by a business card;
  • learn more about a painting in a museum.

Recently they improved the app, and instead of taking a picture, you can use Google Lens through your smartphone camera.  

Future is here. This trend won’t be suitable for everyone, but maybe your business is one of them?

 

7. Personalization

Personalization is another trend of 2021 which you can’t ignore. To stay up-to-date, you need to personalize your emails, products, content, recommendations, and anything you can.

Since generic emails are not valid anymore, and most people ignore them, personalized emails have way better chances to succeed. For instance, knowing consumers browsing history and search queries, you can follow up a person with a promotional price or a discount for a specific product. Or notify them, when a particular product is again available on the website.

Netflix has already personalized their user experience. Almost all Netflix homepage is personized from the banner, carousels, order, artwork, text to search.

They help users to find the content they like faster and minimize search time.

 

8. Social Messengers

Do you use social media apps just to send funny emojis to your friends? That’s not quite all messengers can do. Due to Techcrunch, the Facebook messenger has over 1.3 billion active monthly users, and 55 billions of messages are sent on Whatsup every day.

Considering the numbers, businesses should think about advertising on the space all people are actively hanging out. Social messengers can be used with chatbots to answer questions, send personalized messages to customers, or to improve users experience.

 

9. Voice Interaction

With Siri, Alexa, Google, and other ‘smart’ devices with voice interaction, verbal interaction with gadgets is going to rise. This changes the way people search, shop, and browse the web. Many companies rethink their marketing strategies for digital marketing in 2021.

However, voice search is different to text search. When you type a search query, you get a list of mixed results, and you choose what you like. But with verbal search, you’ll get one (or two) results, and that’s it.

This means that voice searches require a new approach because people use this function more and more. For instance, meta description of the web pages would be changed to become more suitable for reading out loud.

By 2021 50% of searches will be made with voice. Besides, more and more Americans use smart speakers, like Googe Home and Alexa. maybe it’s time to thinks about keywords people will speak rather than type.

 

10. Marketing and Email Automation

Woman answering emails at the office

As I previously mentioned, emails have been a favorite tool over the years. But generic emails do not work anymore. They need to be more personalized to make people open and read them. But personalization is not the only approach which will make emails more useful tool in 2021.

To improve your mail engagement and communication, you can use marketing automation. Cardinal published a post which says that email automation can enhance the relationship between a patient and a doctor. Automation has been a trend for a few latest years. There are certain benefits of using email automation:

  • it minimizes errors, because people may forget to cope email address or some critical info;
  • it reduces time and efforts, and as a result, money wastage;
  • it improves collaboration between company departments and co-workers.

Over to You

As you see, there are many interesting innovative trends in digital marketing this year. You can apply some of them to your new marketing strategy, and they will help you to attract new clients and leads, improve sales, and drive traffic to your website.

Two thousand nineteen will be about AI-technologies, automation, and personalization. Also, make sure to use video and voice content to stay up-to-date with current trends.

Tags: 2021 digital marketing strategy 2021 digital marketing trends 2021 fads 2021 online marketing trends 2021 trends 2021 ad 2021 advertising predictions 2021 advertising trends 2021 business trends 2021 consumer trends 2021 digital marketing trends 2021 it trends 2021 market 2021 marketing 2021 marketing trends 2021 promotion ideas 2021 social media trends 2021 trend keyword 2021 trends 2021 trends in marketing 2021 2021 marketing trend 2021 trend 2021 trends ad trends advertising inc advertising articles advertising facts advertising predictions 2021 advertising products online advertising topics 2021 advertising trend 2021 advertising trends advertising trends 2021 ai trends 2021 all in marketing Artificial Intelligence b2b digital marketing trends 2021 b2b marketing trends 2021 best advertising ideas best digital best digital marketer in world best digital marketing blogs 2021 best digital marketing platforms best digital marketing tools best marketing articles 2021 best marketing campaigns 2021 best marketing platforms best marketing strategies 2021 best new technology 2021 best practices in website development blog future trends best trends best websites for digital marketing news biggest digital advertising companies biggest trend in online marketing biggest trends for 2021 biggest trends of 2021 biggest trends of 2021 blog de marketing digital 2021 blog marketing digitale brand name advertising is losing ground to business marketing articles business opportunities in digital marketing innovation and technology business trends business trends 2021 business trends usa 2021 buzzwords 2021 campaign trends 2021 channel marketing trends cj so cool phone number 2021 concept of marketing in current scenario consumer product trends 2021 consumer trends 2021 content creation trends content industry trends content management trends 2021 content marketing 2021 trends Content Marketing Trends content marketing trends 2021 content marketing trends for 2021 content strategy trends 2021 cool digital ideas creative digital marketing ideas creative marketing trends current business trends current it trends in business current market trends current marketing trends current social media trends current social trends current trends current trends 2021 current trends 2021 current trends in internet marketing research paper dead trigger 2 after europe campaign define trending definition new marketing landscape dental digital marketing conference 2021 digital 10 digital 2021 digital ad trends 2021 digital advertising strategy digital advertising trends digital business owner reviews digital business strategy digital business trends digital com digital communication trends 2021 digital future trends digital industry digital innovation trends 2021 digital landscape digital market media digital market trends digital marketing digital marketing 2021 digital marketing 2021 digital marketing 2021 pdf digital marketing and advertising digital marketing articles digital marketing assignment pdf digital marketing best practices digital marketing blog usa digital marketing business digital marketing campaign examples 2021 digital marketing channels digital marketing daily digital marketing days 2021 digital marketing examples digital marketing facts digital marketing for marketers digital marketing for technology digital marketing goals 2021 digital marketing growth graph digital marketing ideas digital marketing ideas 2021 digital marketing images hd digital marketing in the us digital marketing industry digital marketing job trends digital marketing landscape digital marketing market size 2021 digital marketing meaning digital marketing new trends 2021 digital marketing news digital marketing niches 2021 digital marketing overview 2021 digital marketing platforms digital marketing ppt 2021 download digital marketing products digital marketing report digital marketing report 2021 digital marketing research topics 2021 digital marketing roadmap 2021 digital marketing services in usa digital marketing spending trends digital marketing statistics digital marketing statistics 2021 digital marketing stats digital marketing strategy digital marketing t digital marketing tactics digital marketing techniques digital marketing techniques 2021 digital marketing technology digital marketing things to know digital marketing tips for 2021 digital marketing top digital marketing topics digital marketing topics for presentation digital marketing trends digital marketing trends 2021 digital marketing trends 2021 ppt digital marketing trends 2021 uk digital marketing trends 2021 digital marketing trends to look out for in 2021 digital marketing trends to watch for in 2021 digital marketing video digital media 2021 digital media advertising digital media marketing digital media marketing trends digital media platforms digital media strategies 2021 digital media strategy digital media tactics digital media trends digital product marketing strategy digital spring marketing and advertising inc digital strategy agency digital trends digital trends 2021 digital trends 2021 digital trends article digital trends company digital trends in fashion digital trends in india digital trends linkedin digital trends logo digitalisation trends 2021 e marketing pictures email automation email marketing ppt 2021 email marketing trends email marketing trends 2021 email trend email trend meaning emerging business trends 2021 emerging digital marketing trends emerging digital platforms emerging digital trends 2021 emerging marketing trends 2021 emerging technologies 2021 emerging themes in marketing emerging trends hospitality industry software suggest blog emerging trends in e marketing emerging trends in marketing in india emerging trends in technology example of current trends example of market trends in marketing plan example of trends examples of digital events facebook strategy 2021 facebook trends 2021 fads of 2021 famous marketers 2021 fastest growing digital marketing platform forbes digital marketing trends 2021 forbes instagram marketing forbes marketing forbes trending forbes windows 10 update future business trends 2021 in india future of advertising future of digital marketing future of digital marketing in india 2021 future of digital marketing in india 2021 future of internet marketing future of marketing future technology 2021 future technology trends future trends global marketing news 2021 global trends 2021 global trendz reviews going into 2021 like going into 2021 single google 42 google marketing strategy gtrends hd digital marketing hot marketing topics 2021 hot new marketing trends hot new products 2021 hot products on facebook hot trend hot trends hot trends 2021 hot trends in marketing hottest internet trends how old is digital marketing how to digital marketing how to do digital marketing how to find latest trends how to keep up with marketing trends how to market technology products how to set most recent on facebook app how to stop trending on google search ignore impact marketing seminar 2021 importance of digital marketing in market in marketing inbound marketing technology industry trends industry trends 2021 Influencer marketing innovative digital ad formats innovative digital marketing innovative digital marketing campaigns innovative marketing instagram visual trends interactive marketing products internet marketing service internet marketing solutions internet trend internet trends 2021 internet trends right now is blogging a dying trend is digital marketing dying is internet marketing dead is there any future in digital marketing it trends 2021 keyword trends 2021 latest digital marketing trends latest digital trends 2021 latest marketing latest marketing help latest media trends latest online business trends latest online marketing latest online marketing trends latest searches latest social media trends latest technology 2021 latest technology 2021 latest trends latest trends 2021 latest trends 2021 latest trends in 2021 latest trends in digital communication systems latest updates in digital marketing 2021 leading companies in digital marketing list of digital services main technologies that support online marketing market 2021 market domain meaning market research trends 2021 market trend today market trends market trends 2021 market trends definition and example marketin Marketing marketing 2021 marketing 2021 trends marketing and technology marketing and technology articles marketing article topics marketing articles 2021 marketing articles 2021 marketing current events marketing development marketing digital marketing evolution ppt marketing facts marketing in 2021 marketing in the year 2021 marketing industries marketing landscape marketing models marketing new marketing news articles marketing news sites marketing now marketing online marketing phenomenon examples marketing phenomenon meaning marketing problems 2021 marketing products online marketing recent news marketing research topics 2021 marketing strategies for the digital world latest practices marketing strategy 2021 marketing techniques marketing tips 2021 marketing topics marketing trends marketing trends 2021 marketing trends 2021 marketing trends for 2021 marketing trends of 2021 martech trends 2021 media planning trends media technology trends media trends media trends 2021 mktg mobile marketing trends 2021 modern advertising modern marketing modern trends most popular trends right now most trending most trending on facebook mss creative digital marketing network marketing articles 2021 new 42 new business trends new decade 2021 or 2021 new digital ad formats new digital marketing strategies new digital marketing tactics new digital marketing techniques 2021 new digital marketing trends new digital marketing trends 2021 new digital trends 2021 new for 2021 new in 2021 new market trends 2021 new marketing channels 2021 new marketing strategies new marketing techniques 2021 new marketing technology new marketing trends new media advertising trends new products 2021 new products coming out in 2021 new products in development 2021 new products on the market new social media trends new technology 2021 new technology 2021 new technology coming out in 2021 new to the market new trend new trends 2021 new trends 2021 new trends in advertising and marketing new trends in digital marketing new trends in international marketing new trends in service marketing new trends in social media marketing 2021 new trends in usa new trends to start new upcoming technology next big craze 2021 next trend now 42 nuance digital marketing number one trending ongoing advertising campaigns online digital marketing online marketing online marketing examples in india online marketing forbes online marketing landscape online marketing now online marketing people online marketing platforms online marketing strategies 2021 online marketing trends online marketing trends 2021 online media trends online trends over the top marketing Personalization personalized trends pewdiepie represent discount code please marketing digital popular trends 2021 popular trends right now product trends 2021 recent development in marketing recent digital trends recent marketing strategies recent news about marketing recent topics in marketing recent trends recent trends in digital marketing ppt recent trends in marketing recent trends in marketing assignment recent trends in marketing concepts recent trends in marketing notes recent trends in online advertising recent trends in sales management recent trends in sales promotion recent trends in service marketing ppt recent trends in social media marketing reddit monopoly strategy research paper on digital marketing in india rise in digital marketing sales and marketing trends 2021 search engine marketing trends 2021 search marketing services search marketing trends 2021 social media best practices 2021 social media marketing 2021 social media marketing industry overview social Media Marketing Trends social media marketing trends 2021 Social Media Stories social media tactics tend to fall into 3 categories social media technology trends social media trending topics 2021 social media trends social media trends 2021 social media trends 2021 social media trends 2021 hubspot social media trends for 2021 social media trends today Social Messengers social trend marketing solutions social trends examples some digital marketing some trends 2021 strategy magazine marketer of the year tech trends 2021 technology articles 2021 technology marketing technology marketing ppt technology trends 2021 technology trends in business definition tendances marketing digital 2021 tendency marketing the future of digital media 2021 the latest trends the new trend the next big thing in digital marketing the power of marketing and advertising the show on 42 todays trends top 10 business trends that will drive success in 2021 top 10 companies in digital marketing top 10 digital marketing campaigns top 10 influencers social media forbes top 10 internet marketing strategies top 10 marketing products top 10 trends top 10 trends in payments 2021 top 10 trends right now top 42 top 5 marketing trends 2021 top business trends for 2021 top digital marketers top digital marketing blogs 2021 top digital marketing platforms top digital marketing sites top digital marketing solutions top digital marketing trends 2021 top digital marketing trends 2021 top digital technologies top earning digital marketers top instagram trends 2021 top marketing top marketing challenges 2021 top marketing techniques 2021 top marketing technologies top marketing trends top online marketing blogs top performance marketing top potential trends 2021 top search marketing top technology trends 2021 top technology trends for next 5 years top trends top trends 2021 top trends 2021 top trends for 2021 top trends in pr 2021 top trends of 2021 top trends right now top vr blogs trend trend 2021 trend for you trend online trend online 2021 trend tools trending 2021 trending 2021 trending articles trending brands 2021 trending business 2021 trending in 2021 trending items 2021 trending marketing words trending things trending things co trending things right now trending topics 2021 trending words 2021 trends trends 2021 trends 2021 trends 2021 business trends coming trends digital trends for 2021 trends for marketers trends in 2021 trends in 2021 trends in content trends in digital marketing 2021 trends in marketing management trends in marketing practices trends in media and information trends in the trends it trends now trends of 2021 trends of 2021 trends online trends online marketing trends right now trends today trendy digital trendy marketing ideas trendy things 2021 types of digital marketing understanding advertising class 7 ppt upcoming business trends upcoming businesses 2021 upcoming social media trends 2021 upcoming technology 2021 upcoming trends upcoming trends 2021 Use of Chatbots video content video marketing statistics 2021 forbes visual search Voice Interaction web bot predictions 2021 Web Marketing web marketing concepts web marketing services website trends weird social trends 2021 what animals will trend in 2021 what are industry trends what are the current trends in the target market what are the latest marketing trends what are the latest trends in marketing and advertising what are the trends for 2021 what is 10 42 what is 10 of 42 what is digital marketing what is digital marketing strategy what is in trend now a days what is market trends what is recent trends in marketing what is the current trend what is the latest trend what is the new trend what is the trend right now what is trending in 2021 what must companies do to be competitive in today’s market what will be trends in 2021 what’s digital marketing what’s hot in social media this week what’s new in marketing 2021 what’s new in the marketing world what’s the next big trend what’s trending in 2021 what’s trending on social media whats new in digital where is digital marketing going which technology is hot in market why is forbes trending why is online marketing so effective world online marketing you can t you wouldn t youth marketing trends youth marketing trends 2021

Click here for Source

Yorum Yaz

Your email address will not be published.