4 Ways to Increase Website Traffic Through Google AdWords

0

Last Updated on January 20, 2021

Google AdWords allows advertisers to bid on keywords relevant to their niche. It’s a system with one of the highest click-through rates for ad campaigns in the world – even beating Facebook to their game!

Advertisers who use Google AdWords do so with a purpose. This may include getting more visibility for their products, content or services. Given this, many advertisers would want to achieve more with Google AdWords.

Important factors to consider before using Google AdWords

Yes, there are ways to up your game on Google AdWords to ensure that your website gets more traffic. In this article, we’ll be outlining a few. Before we delve into that, let’s take a look at some of the important factors to consider before using Google AdWords.

  • Do you know how to measure your returns from the beginning?

It’s imperative to know the relevant tools you should use to measure your ad performance on Google search. You can’t be spending hundreds of dollars a month on Google and not analyze how the ads are doing.

You need to measure impressions, conversions, and clicks. You can track your number of impressions and clicks using the Google AdWords account. Or you can just set up an advertiser’s account on Google Analytics to track/monitor conversions, leads, traffic, and more.

These two platforms give you the power to see keywords performance, ads performance, and the likes. So, before you start using AdWords to advertise, do you know how to use these tools? Make sure you research more about them.

  • Have you analyzed your target market?

Where is your target location for the ad? Which geographic location do you want the ads to be served to? Your ads can’t be served to everyone using Google.

You have to pick targeting options. Do you wish to limit your ads to appear on only certain devices?

Perhaps your landing page for your website is not well optimized for your customers/viewers especially on a mobile phone, you can restrict the ad serving to only display for those on PCs and tablets.

You could also target your Ads only to people who have searched for a word related to your niche.

For example, let’s say your niche is “agricultural investment,” your ads will only be served to people who have searched for “agricultural investment” related questions. The rest will be filtered out.

  • Get a Google AdWords agency to help

As an advertiser, you might not completely understand how to use all the available AdWords metrics to your advantage. A Google AdWords agency will help you avoid crucial mistakes in your campaign set up.

These mistakes can lead to the failure of your ad campaign. So, to be on the safer side, invest in the German Google Adwords agency AdPoint to help you increase leads and conversion. This is the last but not least factor you should consider before using Google AdWords.

4 Surefire ways to boost your website traffic with Google AdWords

After you’ve considered the factors above, these suggestions will come in handy as you take advantage of Google AdWords.

Make sure your landing page is superb

To improve your traffic, your website or landing page has to be in top-notch shape. Some things to improve include:

  • Your website loading time

If your website is too slow in loading, viewers will get frustrated and may later leave. This is because most people can’t wait for a slow site to load up. This will reduce your traffic and can make the user lose trust in your brand. So make sure your landing page loads very fast.

Try to make your website easy-to-navigate so that your customers can find the call to action buttons on your page.

Leverage long-tail keywords

When setting keywords for your campaign, use longer keywords. Don’t use general keywords that are not specific to anything. These short-tail keywords have a high average monthly search and they will use up your ad budget very quickly.

Also, short tail keywords are very competitive and that means that your ad campaign will have to struggle to get to the top positions in the ranking. And we both know that the higher the ranking, the more visibility.

Although the long-tail keywords have lower monthly search volume, they are generally more relevant and will be used by a customer who knows just what they want. This will lead to more website traffic and clicks.

Just keep testing the different keywords and bids available to you. You never can tell which one might bring in the most traffic. It’s important to experiment.

Increase your ad daily budget

Increasing your ad budget will attract more clicks. The standard and accelerated delivery settings for AdWords are the two options available for your ad delivery. The standard ad delivery entails trying to make sure that your ads are displayed over the core 3 periods of the day.

The downside is that your ads might not be displayed for several hours, so that that it can be displayed later in the day. On the other hand, the accelerated ad delivery shows all your ads very fast and at once.

This implies that once your budget has been reached, no more ads will be displayed for the rest of the day. Increase your daily budget to allow Google to show more ads and then consequently, you will get more traffic.

Write better ad copy

Writing better ad copy will directly get you more clicks because a good ad copy will make sure it effectively entices the reader to click. Some tips to writing better ad copies that give you clicks are listed below:

  • Make sure you highlight what makes your business/products stand out from the crowd.
  • Include some of your keywords.
  • Add a strong call to action in the ad copy.
  • Highlight promotional offers.

Another thing is to use Google Ads Smart Bidding feature. This was created for advertisers to enable them to optimize their ad settings and metrics to generate more leads. Using this program is very easy, as it is very easily accessible in your Google AdWords dashboard.

Google Ads Smart Bidding ensures that you don’t have to manually reset and adjust the different metrics like bids and others. Google will use your past information for your campaigns automatically.

Implementing these tips will leave you with a significant increase in web traffic.

Tags: 2 clicks a successful google ads text ad about google adwords ad word part ads for search ads in google search results ads on google search engine ads that need improvement advanced adwords tips advertise site on google advertising on google front page advertising pay per adwords account optimization adwords bid estimator adwords campaign objectives adwords click through rate adwords ctr adwords ctr calculation adwords estimator adwords estimator tool adwords help adwords keyword traffic adwords keyword traffic estimator adwords marketing adwords marketing objectives adwords news 2021 adwords results adwords spend estimator adwords traffic estimator api best adwords best google ads best google ads optimization software best google adwords best google adwords examples best practices google ads best use of google adwords best way to advertise on google adwords best way to use adwords better adwords bid estimator tool blog click through rate buy google ads can i use adwords without a website cheap adwords clicks clicking on google ads companies that use google adwords cpc estimate adwords cpc estimator ctr campaign ctr cheap ctr improvement ctr problem free clicks adwords good adwords google ad placement guidelines google ads articles google ads chat google ads chat help google ads chat support google ads com google ads customer google ads customer service google ads estimator google ads how to pay google ads management software google ads measurement google ads new google ads news google ads number google ads opportunities page google ads platform google ads program google ads results google ads search google ads support chat google ads support hours google ads traffic estimator google ads website google ads worldwide google advertising search results google adwords business google adwords estimator google adwords for my website google adwords how to google adwords keyword estimator google adwords marketing google adwords search google adwords search results google adwords site google adwords to google ads google adwords traffic google best practices adwords google keyword search traffic estimator google paid search google paid search campaign google ppc google ppc help google traffic estimator googleads googleadswords help google ads how do i buy google ads how do i buy google adwords how does google adwords work 2021 how many ads does google serve in a day how to add my advertisement in google how to best use google adwords how to boost ctr how to buy google ads how to click competitors adwords how to do google ads how to do google adwords how to give ad in google how to improve your google adwords campaign how to increase clicks in adwords how to increase ctr adwords how to increase ctr in google adwords how to make google adwords more effective how to make google adwords work for you how to manage google adwords how to set google adwords how to use adwords how to use google adwords how to use google adwords effectively how to use google adwords for my website improve ctr adwords improve google ads improve google ads performance increase ctr adwords low ctr adwords search adwords help what is click through rate in adwords what is clicks in adwords what is ctr in adwords what is ctr in google adwords

Click here for Source

Yorum Yaz

Your email address will not be published.